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Role Players 2017


Ketan Kulkarni

Sr. VP & Head – Marketing
Blue Dart Express Ltd.

Ketan Kulkarni is Sr. VP & Head – Marketing, Corporate Communications & Sustainability at Blue Dart Express Ltd, South Asia's premier express air and integrated transportation distribution and logistics company and part of Deutsche Post DHL group. ¬Ketan has a rich and varied experience of over 25 years across industries from FMCG, Advertising, Alcoholic Beverages to Travel goods.

He joined Blue Dart in December 2006, and is responsible for product innovations, process improvement, customer activation and loyalty, market research, strategic intelligence, public relations, corporate communications and sustainability.

A thoroughbred marketing professional with expertise in Sales Management and Advertising, Ketan has tremendous insights into national, regional and global market trends and evolving scenarios. Brand architecture, market research, retail management, buyer behaviour, environment scanning & customer strategy development are also his areas of core competence.

He was recently awarded the 'Greatest Marketing Influencer Award', 'Most Influential Marketing Leaders' Award at the World Marketing Congress, 'Award for Retail Excellence - Retail Leadership Award' at Asia Retail Congress, 'Marketing Professional of the Year' at the 10th Indy's awards, was recognised as one of '100 Most Impactful CSR Leaders - Global Listing' at World CSR Day, amongst many more.

Corporate Sustainability & Living Responsibility are areas that appeal to Ketan's heart. He leads by example in greening the environment, conserving energy and working with children and youth from the marginalized sections of our society in order that they and our future generations are provided a better quality of life.