Role Players 2013
CHANDRAMOHAN MEHRA
VP and Head – Brand, Corporate Communications and Cross Sell
SBI Life Insurance Company Ltd.
Driving diverse marketing assignments over the last 15 years, Chandramohan has been associated with some of India's largest brands including SBI Life, Kotak, HDFC Bank and Tata Motors.
Chandramohan leads brand strategy, Cross-sell, marketing communication, media planning and online communication at SBI Life Insurance, India's leading private life insurer. At SBI Life, he has been instrumental in impacting high mindshare and market-share through efficient resource utilization. During his tenure, SBI Life has been rated as "Most Trusted Private Life Insurance Brand" by ET-Nielsen in 2011 and 2012.
Brand transition at Kotak Mahindra Old Mutual Life Insurance and launch of e-age products for HDFC Bank besides managing one of the largest automobile CRM programs in Asia Pacific for Tata Motors at FCB Ulka Advertising are some of the key marketing initiatives driven by Chandramohan in his earlier assignments.
An MBA from Insead, France, Chandramohan's academic qualifications include Post Graduate in Science (M.Sc, Chemistry) and Management (MMS) from BITS, Pilani. Recipient of the 'Young Achiever of the Year', 2010 from the CMO Council Asia Awards, Singapore and Indy's 'Young Achiever 2009', Chandramohan has also won "Best Brand Innovation" 2010 and 2011, "Insurance Communication Cup" 2007 and 2008 by BNP Paribas across its 42-country network.
Chandramohan leads brand strategy, Cross-sell, marketing communication, media planning and online communication at SBI Life Insurance, India's leading private life insurer. At SBI Life, he has been instrumental in impacting high mindshare and market-share through efficient resource utilization. During his tenure, SBI Life has been rated as "Most Trusted Private Life Insurance Brand" by ET-Nielsen in 2011 and 2012.
Brand transition at Kotak Mahindra Old Mutual Life Insurance and launch of e-age products for HDFC Bank besides managing one of the largest automobile CRM programs in Asia Pacific for Tata Motors at FCB Ulka Advertising are some of the key marketing initiatives driven by Chandramohan in his earlier assignments.
An MBA from Insead, France, Chandramohan's academic qualifications include Post Graduate in Science (M.Sc, Chemistry) and Management (MMS) from BITS, Pilani. Recipient of the 'Young Achiever of the Year', 2010 from the CMO Council Asia Awards, Singapore and Indy's 'Young Achiever 2009', Chandramohan has also won "Best Brand Innovation" 2010 and 2011, "Insurance Communication Cup" 2007 and 2008 by BNP Paribas across its 42-country network.